1. Employees, customers, vendors, and community; we use respect, loyalty, and clear communication as cornerstones in developing and maintaining solid relationships with all.

  2. Integrity and honesty; with fairness and truth as a foundation; taking responsibility for our mistakes and fully satisfying our obligations.

  3. Individual effort and focus; demonstrated by hard work, dedication, determination, and attentiveness.

  4. Teamwork; grounded in cooperation, respect, and support for each other’s roles and challenges.

  5. Profitability; for our customers, our vendors, and ourselves.

  6. Quality; in every aspect of our business including products, services, processes, and relationships.